Where vision meets purpose.

Design

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Where vision meets purpose.

Design

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(Category)

Design

Branding

(dept.)

The Brand

(Year)

2025

(Information)

The Vanitas from Arena begins in the realm of geometry and precision where design is a discipline, not decoration. What you see here are the earliest stages of that process: CAD models, mechanical cross-sections, and early 3D studies that defined the angles, curves, and how proportions would interact with functionality and wear.

Before steel is ever cut or a prototype assembled, the case lives in this digital space, preparing for the movement, the strap architecture, and the ergonomics of the wrist.

These renderings are not marketing material; they’re the product of hours spent debating millimeters, wall thicknesses, width, and profiles until the case feels ready—after more than 170 different variations, we finally settled on the Vanitas. As much as we love the design, we want you to represent the watch, and not the watch to represent you.

Before steel is ever cut or a prototype assembled, the case lives in this digital space, preparing for the movement, the strap architecture, and the ergonomics of the wrist.

The entire process was guided by restraint and compromise of functionality and design. Every component, lugs, crowns, caseback, crystal is considered through the lens of durability, functionality and intent. We wanted a design that communicates purpose without excess, and a structure that functions under stress.

The engineering drawings shown here record that process in its rawest form, revealing the mathematical backbone behind the aesthetics. The machining strategy between design and function was the driving factor in decision making. We really wanted to focus on less logos, less wasted machining, less worthless components and less opportunities for failure.

Design that doesn't lean on copycat or gimmicky aspects to oversell a customer. This is where identity takes shape: where the technical and the timeless meet, and where the foundation of Arena’s philosophy. Precision in chaos, is physically engineered into the watch itself. As much as we love the design, we want you to represent the watch, and not the watch to represent you.